Email Marketing

In today's business world, email marketing is no longer a luxury. It's a necessity.

Online businesses that use email marketing quickly realise the benefits of sending special announcements, newsletters, and promotional offers to their customers via email. Email marketing offers businesses an effective marketing medium at a fraction of the cost of traditional direct mail and off-line advertising.

Email Marketing Law UK

Email marketing to individual subscribers requires:

• Prior consent (opt-in), or an existing customer relationship
• Clear identification of the sender
• The provision of an address that the recipient can contact to withdraw their consent.