pay per click marketing
Pay per click (PPC) marketing offers fast access to the UK's leading search engines, directories and ISPs including Google, Yahoo!, MSN, AOL, Lycos, FreeServe & AltaVista drive traffic to your website instantly. Search engine promotion & optimisation (SEO) takes time to generate leads, and even then, in a highly competitive market, it is near on impossible to obtain a number one ranking on every single keyword or search phrase. However as a long term solution, search engine optimisation offers tremendous value for money.
PPC advertising sounds great - bid more than the other folks, and get a top ranking on major search engines. But it can be a trap - bid on the wrong keywords, or focus on the wrong audience, and you end up spending a fortune without any measurable return.
The answer? Footprint management services. We will help you select the keywords that can generate the most traffic for the lowest cost, and then track and adjust your campaign for best performance.
Footprint treats PPC management as a craft, not an assembly line. Our marketing team works closely with you as we launch and improve your campaign. Automated tools help us refine what we create, but the human touch is always present.
Audience. First, we work with you to determine your audience. Who will search for you? Who will click on your Adwords, Overture or other pay per click ads? Your PPC audience will be different from the 'natural' search audience, or from visitors you get from other channels. We take this into account so that we can prepare the best keyword list and copy for your campaign.
Goals. Why exactly are you advertising? The best PPC management is goals-driven, not ego-driven. We'll work with you to figure out exactly what your PPC campaign should accomplish.
Keywords. We select the 'niche' keywords that will deliver the most relevant traffic for the lowest cost. We start with our unique keyword mining process, drawing on both PPC and natural search databases to provide the best coverage. Then we prepare keyword lists that include terms, misspellings and plural/singular possibilities.
